The Legends Series is an ongoing celebration of the culture, people and history of bourbon. Don’t miss your chance to see this Legend in person and experience special tastings, appetizers and a Q&A discussion between Shapira and Minnick.
Since Heaven Hill Brands was founded in 1935, the Shapira family has been a steady hand at the helm of Heaven Hill, through three generations and a multitude of changes to the industry. From the time the five founding brothers began the company after Prohibition, to its growth and diversification under second generation family members Max and Harry Shapira, to its current position as an acknowledged industry leader, Heaven Hill has always taken great pride in being family run. It has grown to be the nation's largest independent family-owned and operated producer and marketer of distilled spirits products.
Heaven Hill, headquartered in Bardstown, Kentucky, has steadily built the business through internal brand development, line extensions, agency relationships and strategic acquisitions. Now the country's seventh largest spirit supplier, much of the growth has come during Max Shapira's tenure as president. Returning to his family business in 1971 after a period on Wall Street, Max oversaw a period of dynamic expansion in an often-turbulent industry climate.
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