Louisville, KY (October 7, 2015) –Kentucky Derby Museum is proud to announce The Kroger Company and Stock Yards Bank & Trust Company, as Presenting Sponsors for “The Greatest Race” video presentation at Kentucky Derby Museum. The newly enriched movie is set to premier to the public December 6. “The Greatest Race” is the Museum’s hallmark exhibit and was created originally with 96 slide projectors running on a computerized system.
This updated version of “The Greatest Race” will be the first 360-degree, seamless ultra 4k story-based immersive media experience in the world, with a presentation incorporating 30 million pixels, making it one of the largest digital displays permanently installed in a public attraction. Donna Lawrence of Donna Lawrence Productions, in Louisville, Kentucky is the producer of the current and future version of the show. The updated version will incorporate footage shot at the most recent Kentucky Derby 141.
“We truly appreciate the opportunity to partner with these two outstanding supporters of the Louisville community,” Kentucky Derby Museum President, Patrick Armstrong said. “These partnerships are pivotal in bringing this updated, one-of-a-kind media experience to all of our guests --- inside our regional footprint as well as tourists and visitors from outside the area.”
Kroger, one of the world's largest retailers, employs nearly 400,000 associates in 34 states, all dedicated to serving our customers. “We are so proud of all our associates and of the championship work they do every day. This is a wonderful way to invest in our local community, and celebrate our racing heritage with all those who visit. This is another opportunity for us to celebrate our commitment with the people we serve.” Kroger Customer Communications Manager, David Nett said.
“Local commitment is a cornerstone of our business - what better way to give back than supporting an institution that means so much to our community,” said James “Ja” Hillebrand, President of Stock Yards Bank & Trust Company. Founded in 1904, Stock Yards Bank & Trust has evolved from a single Louisville location to a thriving community bank serving the Louisville, Southern Indiana, Indianapolis, Cincinnati and Northern Kentucky metropolitan areas with 37 convenient offices and $2.56 billion in assets.
Public debut of “The Greatest Race” is scheduled for Sunday, December 6, 2015 at 11:10 a.m. The movie plays every hour at 10 minutes past the hour and is included with a general admission Derby Museum ticket. Tickets can be purchased in advance by visiting, www.DerbyMuseum.org.
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About Kentucky Derby Museum (DerbyMuseum.org)
Kentucky Derby Museum, a 501 (c)3 non-profit organization in Louisville, Kentucky has a commitment to ENGAGE, EDUCATE and EXCITE everyone about the extraordinary experience that is the KENTUCKY DERBY.
CONTACT:
Brittney Gorter
Director of Marketing & Communications
(502) 992-5910
Cell (502) 376-9732
[email protected]